Our Mission. At Vitamia, we hold a vision of luxury that is uncompromising in quality yet refreshingly attainable. Every element of the products and stories we share — from the finest Italian leathers to custom metals plated in 18-karat gold — is crafted to the highest standard, yet offered at prices often less than half those of traditional luxury houses. These prices are never inflated; they are an honest reflection of true craftsmanship, making the experience of luxury tangible rather than a distant illusion.

We believe luxury should not be defined by logos or its hefty price tag. It is a deeply personal expression of beauty and taste — a conversation between artistry and individuality. Unlike the many luxury brands on market that recycle the same motifs for decades or even sell plastic bags with logos on them at exorbitant prices, our philosophy resists such emptiness. Vitamia believes consumers deserve to be treated as more than status-seekers.

Vitamia celebrates a rebirth of true craftsmanship, creativity, and artistry — a revival inspired by the spirit of the Renaissance in Florence, where artisans continue to shape leather into timeless works of beauty. Our readers are invited to experience and share in the stories of these brands and their creative directors, to let them breathe and grow with time, and to discover their enduring value.

The handbags currently featured in our founding articles and the stories of clothing, shoes and jewelry coming to Vitamia in the near future, are not “lesser” than those of established luxury houses — they are better: more creative, more dynamic, more humane, and more fairly priced. Many of the designers and craftsmen that write here, having spent decades within the world’s most renowned maisons, now seek to leave their own independent legacies after feeling their creative spirit ground to a dust by the repetitive designs and shapes forced upon them by major fashion houses. Their works reflect human experiences and unique aesthetic visions. as they seek to metamorphose into something new. This is what art has always been meant to be — a dialogue of creativity, heritage, and what truly is enduring beauty.

Vitamia does not see our readers as transactions but as family. We invite them to join us on a journey of discovery, to find pieces that resonate personally, and to become part of a community where artistic value and daily life intertwine. We also hope that through us, Vitamia can help its readers discover new brands and looks so that everyone can have their own unique look and wardrobe - so that you can avoid wearing the same pieces to the office or party as your colleague at work.

When designers and craftsmen speak in their own voices, the resulting object is not merely a product. It is an object of daily use imbued with artistry, realized through extraordinary skill, time, and effort — chiseled into existence with care. To unite so many disciplines into a single creation is no simple task; it is why each piece is both a work of art and a crystallization of human effort, a marriage of vision and technique.

The origins and inspirations of every design, its creative background, and its complex production process that helps turn a piece of leather or metal or cloth into a piece of fashion, draws upon many industries: from the tanning of leather to the shaping of forms, from the design and molding of accessories to their gold plating. At the core of all this lies the spirit of craftsmanship — a sense of responsibility and a history built upon accumulated tradition.

Vitamia was born from the voices of more than 200 designers and hundreds of factories across France, Italy, and the rest of Europe. We exist so that independent designers and master artisans can share their raw and unfiltered voices. These are the true editors of Vitamia. Every piece of content — from the stories told to the images captured — is provided by designers expressing their vision, craftsmen sharing their heritage, and contributors offering their reflections on art, history, and life. We simply arrange for their work to be shared. Our mission is to provide a forum for free expression that avoids superficial imagery and empty gestures, allowing designers and craftsmen to speak authentically from the heart and connect with readers in a human and natural way - Vitamia hopes that this will become a fertile ground for luxury fashion and art, so that they blossom here like Spring flowers in a hidden garden.

Through this, we hope that luxury and artisanal goods become not only objects to admire but also companions to use, understand, and love. They are objects of desire, yes — but more importantly, they are pieces to touch, feel, and live with every day.

This is Vitamia’s mission - to help these designers and craftsmen leave their footsteps in the history of fashion so that their names, inspirations and craft can be passed down in time, so that these sparks of human artistry aren’t lost.